The Frugal Oenologist: Caveat Emptor

Monday, March 1, 2010

Caveat Emptor

CAVEAT EMPTOR: LET THE BUYER BEWARE! The PA Liquor Board has come up with a new swindle. They send you an email advertising a number of wines at very attractive prices. But when you get to the state store it turns out that the wines have all been pulled from the shelves and are available only by ordering them over the internet. If you do so, they will then be shipped to your local wine store, but you will be charged an additional $5.00 for an order of three bottles. If this isn't misleading advertising, what is it? QUIS CUSTODIET IPSOS CUSTODIES? WHO REGULATES THESE REGULATORS?

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Some Personal Notes...

I was born and grew up in Belgium. There, as in all of the francophone world, children, as soon as they were old enough to sit up at table to have their dinners (usually at midday) with the adults, were allowed a glass of wine. The thought behind this was that they should enter their turbulent teens already accustomed to alcohol and not treat it as yet another exciting discovery, to be abused with the ungovernable energy that the hormonal storms of those years produce. By and large, this premise was a sound one. The level of alcoholism in the French-speaking countries tends to be well below that of the Anglo-Saxon and Scandinavian ones, never mind the United States. To be sure, this datum can be challenged on a matter of definition: while there may be fewer binge drinkers who get raging drunk whenever they have access to alcohol, a goodly proportion of the working class, which habitually has a glass or two of wine with breakfast, is working on a mild buzz throughout the day. Still, the results are less deletirious: they function. At one point a Prime Minister of France, appropriately named Mendes-France, himself an anti alcohol crusader, launched an initiative to persuade the French to throw away their wine and drink milk instead. Needless to say, the project was still-born. The French consume as much wine as ever. The point I'm trying to make is that it seems to me that it is eminently possible to go through life enjoying one's wine without being seriously impaired in one's judgement or one's work level. In the old days in Europe one had the main meal of the day at noon, invariably following that up with a nap, so that when one returned to work one's mind was again clear. Nowadays dinner tends to be taken in the evenings, which means that one isn't really fit to do much serious work afterward, but I would argue, pace all you workoholics, that one's evenings should be devoted to less demanding and more congenial activities. I have enjoyed my evening wine throughout a long life, I've drunk some very good bottles and remember them fondly, and I would urge you to do the same.S

The Frugal Oenologist

Monday, March 1, 2010

Caveat Emptor

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